Product lines include button cells and rechargeable (Lithium Polymer) batteries.

Renata: develops and produces micro batteries.Micro Crystal: produces miniature low power quartz crystals and small low power oscillators.IC Product lines include RFID, microcontroller, smart card, ASIC, RTC, reset circuit, watchdog, LCD driver, opto ICs. EM Microelectronic-Marin: Designs and produces ultra-low power, low voltage mixed-signal integrated circuits, LCD and modules.The Swatch Group Electronic System includes: Swatch subsidiary ETA SA, which is based in Grenchen, Switzerland, furnishes many OEM brands, such as LVMH (which markets TAG Heuer, Hublot and Zenith watch lines) and Richemont (which markets amongst others, Baume & Mercier, IWC, Jaeger-LeCoultre, Montblanc, Officine Panerai, Piaget SA and Vacheron Constantin). The following list includes the brands owned by the Swatch Group: The company bought the world's biggest flawless blue diamond, The Winston Blue, on. HW Holding Inc., owner of Harry Winston, Inc., an American jewellery and luxury watch company, was acquired on 26 March 2013 for 711 million Swiss francs. The company continued to produce watches under these names. (founded 1775, bought in 1999), and Glashütte Original (Germany, bought in 2000). (founded 1735, bought by Swatch in 1992), Breguet S. Over the years, the Swatch Group acquired various watchmaking companies, including Blancpain S. The quartz watch was redesigned for manufacturing efficiency and fewer parts, and the styling and design were updated.īlancpain watch with 8-day power reserve. The ' swatch' brand of watch was launched in 1983, by the ETA SA CEO Ernst Thomke and his engineers. Taken private in 1985 by then-CEO Nicolas Hayek, with the understanding of the Swiss banks and the financial assistance of a group of Swiss private investors (in particular Stephan Schmidheiny and Esther Grether), it was renamed SMH (Société de Microélectronique et d'Horlogerie) in 1986, and ultimately Swatch Group Ltd in 1998.

ASUAG failed similarly in 1982.ĪSUAG/SSIH was formed in 1983 from the two financially troubled predecessor companies, ASUAG and SSIH. ASUAG had also integrated an array of watch brands in 1972 into a sub-holding company, General Watch Co. Its creditor banks assumed control in 1981.ĪSUAG ( Allgemeine Gesellschaft der Schweizerischen Uhrenindustrie), formed in 1931, was the world's largest producer of watch movements and the parts thereof ( balance wheels, balance springs (spiral), assortments, watch stones ('rubis'). These difficulties occurred even though it had become Switzerland's largest, and the world's third largest, producer of watches. In the late 1970s, SSIH became insolvent due in part to a recession and in part to heavy competition from inexpensive Asian-made quartz crystal watches. Swiss watch quality was high, but new technology, such as the Hamilton Electric watch introduced in 1957 and the Bulova Accutron tuning fork watch in 1961, presaged increasing technological competition.

SSIH ( Société Suisse pour l'Industrie Horlogère), originated in 1930 with the merger of the Omega and Tissot companies.

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